FROM THE FIRST IDEA TO THE FINAL APPLAUSE
AI assistance. Human direction. ShowLay helps you shape your event, starting with the part that matters most to you.
Let’s talk about your eventSTART WHERE YOU NEED US
One part.
Or the whole show.
Start with a film shaped by your audience.
Imagine what else your event could become.
ShowLay is evolving, opening up new possibilities for how events are planned, created and experienced. Start with what’s available today. Explore more with us as it grows.
THE AUDIENCE BECOMES PART OF THE STORY
Every attendee has
something to add.
An illustration of the ShowLay audience experience. Silent, 20-second loop.
YOUR AUDIENCE. YOUR DIRECTION.
Their ideas.
Your final say.
Your audience brings the ideas and questions. ShowLay helps make sense of them. Your team reviews the narrative before it becomes the starting point for a film.
THE NTC FINALE
Inspired by your audience.
Brought to life by ShowLay.
At Nasscom Technology Confluence, attendees shared their ideas and questions through ShowLay. We turned those contributions into a conference finale through AI-assisted filmmaking and human creative direction.
Delhi · October 2026
THE PEOPLE BEHIND SHOWLAY
New possibilities.
Experienced hands.
Three decades of design and technology practice. Marketing and advertising expertise. Award-winning visual communication. And hands-on experience organising conferences.
ShowLay is owned and operated by Adaan, serving international business clients since 2006. As part of the Tej-Bandhu Group, our publishing roots go back to 1923.
FROM EXPERIENCE TO AN IDEA
Where the journey began.
We’ve organised conferences and created the content that brings them to life. We know the moving parts, the last-minute changes and the pressure to make it all come together.
Our early experiments with AI at conferences led to a bigger question: could we bring that creative and practical experience into one platform? That question became ShowLay.
An early exploration in AI-generated
event content for ALSMA’s annual conference,
SMBCON/24, Bangkok.
A LITTLE REASSURANCE
Your event.
Your say.
Creative possibility, with people accountable for the outcome.
What is ShowLay?
ShowLay is an evolving event platform, owned and operated by Adaan, combining AI assistance with an experienced creative team. It is being built to help you plan, create and run your event—one part or more of it together. Today, you can start with an audience-powered conference film.
Can we use just one part of ShowLay?
Yes. Start with our audience-to-film experience without taking on the wider platform. We agree the scope around your event and can explore more as your needs grow.
How much control do we have?
Your team reviews the direction, can request revisions and approves the final content. Within the platform, approvals belong to a specific version; an edit creates a new draft. AI assists the work. It does not have the final say.
Will it feel like our brand?
Your brief, brand guidelines and approved assets guide the creative work. Our team reviews the output with you before delivery, so you can check the tone and visual treatment as well as the story.
What about our content and audience data?
The platform separates event content and restricts access by team role. Audience contributions retain source references, and credit permissions inform attribution. We agree data handling and any additional requirements for your event before work begins. Read our website privacy policy.
LET’S START A CONVERSATION
What are you
planning next?
Start with an audience-powered film.
Tell us about your event, your brand and what you want people to take away.